Alina Baran – graphic & web designer, creative lead, and photographer.
I’m a visual thinker and design lead with 5+ years of experience in creative direction for brand identities, ecommerce websites, digital and retail marketing campaigns, and photography. Known for a strong aesthetic vision grounded in strategy, storytelling, and collaboration, I help 6–7 figure fashion and CPG brands stand out in a crowded digital landscape, connect with their audience, and build memorable, emotionally resonant brand experiences.
It’s not always easy to put your vision into words, or to shape visuals that capture the depth of what you want to offer.
Especially when what you’re creating comes from a place of care — from your heart, your soul, your desire to help others and contribute to something greater.
It’s not always easy to put your vision into words, or to shape visuals that capture the depth of what you want to offer.
Especially when what you’re creating comes from a place of care — from your heart, your soul, your desire to help others and contribute to something greater.
my why
Since I was a kid, I’ve been drawn to beauty. Not just what’s obvious, but the quiet details that often go unnoticed. I see beauty in life, in stories, in the ways people express themselves. That instinct led me to design. And over the years, working with dozens of clients across industries, I realized my mission: to help creative brands shape with intention, and share their voice with the world.
I hold myself to high standards (maybe too high), but that gives me the space to grow, stay curious, and keep learning from others. I believe every obstacle is a chance to evolve. My mind is always moving with new ideas, and I’m happiest when I can turn those ideas into something purposeful.
Design and photography, for me, is a way to create meaning, to bring people closer, tell powerful stories, and make the everyday more beautiful. I believe we’re all connected, and that creativity belongs to everyone. It’s how we build community. It’s how we move forward. And it’s why I do the work I do.