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Designer clothing

Client: The String Code via ETL Group

Role: Website Design | Email Marketing | Meta + Google Ads

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Overview

The String Code is a women’s apparel brand founded by Neena Pandey, a former Silicon Valley executive who brings her vibrant vision and resilient spirit to fashion. Inspired by her roots in India and a lifelong passion for design, Neena created String Code to empower women through style, confidence, and community. With inclusive sizing, bold silhouettes, and a focus on mental health awareness through its “It’s Ok” project, the brand is a celebration of strength in softness—and a reminder that we’re all connected by something greater.

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Project credits

• Client Lead – Stephan Mallez
• Design – Alina Baran

Via ETL Group

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