
Genuine Shearling coats
Client: Blue Duck Shearling, via ETL Group
Role: Art Direction for eCommerce + Seasonal campaigns

Overview
Blue Duck is a New York-based outerwear brand with over 19 years of expertise in crafting luxury coats and jackets for men and women. Known for using high-quality Spanish Merino shearling and fur-trimmed materials, their designs combine cold-weather performance with timeless style. Founded by Barry Novick — a Chicago native with over 40 years in the industry — the brand is rooted in real-world cold-weather experience. With production based primarily in their own NYC workrooms, Blue Duck ensures attention to detail and lasting quality across all collections — from their classic Blue Duck label to DuckSport and JessicaWilde.







Project credits
• Client Lead – Stephan Mallez
• Copywriter – Sophie McHugh & Liz Collins
• Design & Art Direction – Alina Baran
Via ETL Group


