Beirn is a New York-based accessories brand founded by Rita Overzat and her daughters, Ali and Jenna, following an inspiring trip to Indonesia. What began as personal keepsakes quickly evolved into a fashion-forward label known for its signature hand-painted snakeskin bags. Since launching in 2007 with the now-iconic “Jenna” hobo, Beirn has grown into a full line of handbags, footwear, and accessories — blending luxurious materials like python, batik, raffia, and haircalf with timeless, easygoing style. With Rita’s background in brand development and a focus on craftsmanship, Beirn brings a personal, artful touch to every collection.