Zutano is a legacy baby brand known for its best-selling fleece and cotton booties — a staple for new parents across seasons. Rooted in comfort, function, and playful design, Zutano creates thoughtfully made essentials for babies and toddlers using soft, breathable fabrics. With decades of trust behind the brand, its product line has expanded into apparel and accessories that balance durability with everyday ease. Our work focused on refreshing the website experience around its hero product — organizing booties by season and shopper needs, and elevating the customer journey with clean visuals and strategic UX improvements.